Pure Apparel

Hello! We are Pure Apparel.

A salty, bare-footed, alternative surf / lifestyle clothing company. We specialise in original hand-drawn designs each individually hand printed in Fremantle, WA.

Pure started in 2014, as a way of illustrator and designer Matt Adams to cut free from the 9-5 grind and pursue a vocation which worked around his love for the beach, surf and globe-wandering. Over the years, as the Pure family has grown alongside keeping a good life/work balance we are dedicated to providing you with something pure and unique, made from quality, carbon conscious materials at affordable prices.

Our gear is hand-printed and labelled by us in our garage studio at our home near Fremantle and all designs are entirely inspired by our love of Australia and our adventures in our trusty 1984 Toyota Coaster bus (which we'll be bringing with us to the markets).

Come and say hey!