Meat, Marbling & Motivation: The Rise of Konvict Jerky

"Ultimately I was going down this path for health, and eating these products wasn’t going to give me that. So, I thought I would have a crack at making it myself - except I would produce a far cleaner, far superior version. Of which ultimately, I did."

It all started in 2021, with a turning point.

At 128kg and feeling disconnected from life, Benny Tilbury made a decision that would not only change his health—but also ignite a business that’s now fast becoming a fan favourite at local markets across Perth. That decision? The carnivore diet. After months of eating seasoned steaks, Benny hit a wall. His meals had become repetitive, and he craved something different to reignite his motivation.

So he turned to store-bought jerky and biltong for variety—but a quick glance at the ingredients list changed everything.

"One day whilst consuming store bought products, I flipped over the packet and was shocked as I read the excessive amount of GMOs, numbers, excessive sugars and others of the like."

Determined to do better, Benny began experimenting in his own kitchen. His goal? To create a clean, flavoursome, and superior jerky alternative. What started as a personal pursuit quickly turned into something more. Friends and family were keen to try each new batch, some even offering to buy it. With demand growing faster than he could supply, Konvict Jerky was born.

Fast forward to today, and Konvict Jerky is in full commercial swing—with Benny now 48kg lighter and a whole lot happier.

The Wagyu Difference

What makes Konvict Jerky truly stand out is its commitment to excellence. Benny doesn’t cut corners—he cuts only the best A5 luxury Wagyu beef, with a certified marbling score of 9+. This is the top-tier of Australian beef, and it shows in every bite.

Their handcrafted biltong is not only packed with flavour but also makes for an unforgettable gift—especially for the person who’s tricky to shop for. Whether you're after a snack upgrade or a gourmet present, Konvict Jerky delivers indulgence with integrity.

More Than a Snack—It’s a Mission

For Benny, this business goes beyond taste. “Our customers are like family,” he shares. “Konvict Jerky is a way of providing our family with a clean, nutritious and beneficial product for everyone to share and enjoy.” That sense of community and purpose is what fuels his craft—and his customers can taste the difference.

Like many small business owners, Benny’s biggest challenge has been navigating the ever-changing world of online business and social media. But with the support of welcoming spaces like Perth Makers Market, he’s been able to build momentum and connect with the people who love what he does. “The Perth Makers Market team are amazing, supportive and helpful,” he says.

Find Konvict Jerky Near You

You don’t have to wait for the weekend to get your hands on this premium biltong—Konvict Jerky is now available at a range of farmers markets and artisan markets around Perth, which has been an incredible way to build the brand and connect directly with the community.

And now, the brand is expanding even further into retail! You can find Konvict Jerky at their new stockist: Kwinana Meat and Poultry, located opposite Woolworths in the Kwinana Marketplace. Pick up as much or as little as you like by the gram—perfect for lunchboxes, road trips, or a satisfying protein boost on the go.

Explore more about Benny’s story and order online at www.konvictjerky.com, or come meet him in person at Perth Makers Market on Sunday 18th May at Goolugatup Heathcote.